4 How does easyJet affect the environment? 4.1.1. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. 1. Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. EasyJet - Wikipedia INTRODUCTION [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. In the sense these parties anticipate many from the organization. Internal stakeholders are those from within the, Premium School Number: 110131060 EasyJet has a unique geographical location because it was born in England. Modern aircraft fleet with unparalleled network. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. We also use third-party cookies that help us analyze and understand how you use this website. EasyJets Business Model Analysis Management Organization, Stakeholders 3.5 Process 9 Stakeholder McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. Political Factors folder_openmexicali east border crossing Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. It is very difficult to classify easyJet's social responsibility activities. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager The first aircraft, an Airbus A320, was re-registered as OE-IVA. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. The company sells its own tickets directly to the user trough the Internet, Premium A stakeholder is someone who holds and interest in the company. Environmental impacts 9 Motivational and inspirational Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. Lecture : Pricing and Costing Southwest Airlines Airlines join forces, urge courts to safeguard the future of Schiphol 1.Introduction EasyJetHotels offers accommodation products throughout the airline's network. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. March 3, 2023. This stability is a significant advantage for the growth of Easyjet Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Air France There is two different types of stake holders these are internal and external. Bennett. Easyjet has benefits from low price just . [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. 3.1.3 Discounts 4 London airport is up for sale after airlines scrap flights This report will consist of an analysis of EasyJet's macro and micro marketing environment. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Return on capital, Premium [53] It also announced its first annual loss during the 25 year history of the company. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Low-cost carrier [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. [25 marks] EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Name: Doancan Yksel The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. While various amounts held determine their actual control of the business, Premium Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Good Essays. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. II/ Comparison, Premium [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Its theory might affect the perception of air travel with the vision of building a customer focused brand. 1st Business: Nike [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. What are Stakeholders? Stakeholder Definition | ASQ Stakeholders of easyjet Free Essays 2022-11-05. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . A2 US Government and Politics A.J. Strategic management [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. By clicking Accept All, you consent to the use of ALL the cookies. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. The Annual General Meeting will be held on Wednesday, 23 December 2020. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Ryanair Telephone [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [15 marks] "Easy Jet" redirects here. Creating a corporate culture implementing educating programs.Stelios, Premium In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information.